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Projects

Some of the projects are from work and some are on my own time.

Marketing Consulting Firm

Founded and built a marketing consulting firm from the ground up, developing a business plan, marketing plan, website, social media presence, sales process, and networking strategy. Generated 10 leads per month, closed 5 clients per quarter, achieved a 90% customer satisfaction rating, and generated $100,000 in revenue in the first year. Demonstrated skills in business planning, marketing planning, website development, social media marketing, sales process development, and networking.

Brand Advertising

Developed and implemented brand advertising campaigns for Banana Republic, ZARA, OSEA, and Expedia to increase brand awareness, loyalty, and equity. Conducted market research, developed creative strategies, produced ad materials, and measured/tracked campaign performance.

Meta

Managed social media and mobile campaigns for Meta/Facebook, using Ads Manager to create and optimize paid social campaigns. Identified the right target audience for each campaign and used relevant KPIs/metrics to track success.

Amazon Market Research

Conducted market research to identify new market opportunities for Amazon, resulting in a 10% increase in revenue

Harvard Business Review

Led and executed cross-functional projects to solve complex business problems for Fortune 500 companies

Apple CLV

Developed and implemented a CLV model for Apple to identify and prioritize high-value customers.

Coca-Cola Branding

Developed and implemented brand strategy for Coca-Cola, aligning brand positioning with business goals and target audience.